Portuguese football star, Cristiano Ronaldo, has ventured into television production with a new football drama series titled Day 1s, as he expands his interests beyond the pitch.
The Al-Nassr forward announced on Wednesday that production of the series had begun, sharing the news with his followers on Instagram.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” he wrote.
The series is being developed by UR Marv Studios, a production company Ronaldo co-founded with British filmmaker Matthew Vaughn in 2025.
According to reports, the scripted drama explores the business side of British football, following the activities of a powerful football agent, Stanley Dalton, played by British actor Damian Lewis.
Lewis is known for his roles in television series such as Homeland and Billions.
Ronaldo is serving as an executive producer and is also expected to make his scripted acting debut by appearing as himself in the series.
Former Arsenal and France forward Thierry Henry and British rapper Dave are also linked to the production.
Dave, whose real name is David Orobosa Omoregie, previously featured in the British crime drama Top Boy.
The project is based on an idea developed by football agent Darren Dein, whose clients have included Henry.
Although details of the series’ release date and broadcast platform have not been announced, images shared by Ronaldo and other personalities associated with the production offer glimpses of its football setting, including scenes filmed in a dressing room at Brentford’s stadium.
Deadline reports that Vaughn, who directed the Kingsman film franchise, is also collaborating with Ronaldo on a separate film project titled Stuntnuts, which is expected to feature actors Chris Hemsworth and Matt Damon.
Ronaldo’s move into television adds to his business interests outside football, which include fashion, hospitality and media ventures.
He continues to play for Saudi Arabian club Al-Nassr.
